SEO Techniques and Strategies for Online Marketers

Successful online marketers know a thing or two about SEO that the ordinary marketer does not know. The article is going to give you tips on advanced SEO techniques and strategies for online marketers that you should be applying to your campaign strategies. The tips came from tried and verified high-performance results. Get on the bandwagon soon to get decent results in your online marketing endeavors.

Long form content

The average first-page result in a big search engine is an article with about 1800 words. Therefore, building anchor content for a website with about 1900 words is a good way to capture every important keyword with sufficient headlines, explanations, meta tags, images, video, links, and other different SEO elements. Besides, such long-form content engages users more and tends to attract quality comments that further engage other users. In the end, the time spent by people on the site increases and it directly translates to a high potential for sharing the content.

SEO audits

Doing SEO audits is an important professional step for online marketers. They understand the position of their site and come up with additional strategies to improve their ranking. They also learn what is working and what does not work. SEO audits are a natural part of A/B testing for these marketers, and that is the reason for getting better results than other SEO experts. Audits check meta tags, keywords, use of different site elements and the presence of broken or low ranking links.

SEO optimized landing pages

Landing pages direct visitors to a specific destination and gives them all the information they need to decide on the offering on a website. They are very useful for marketers who need to deliver their pitch and convince the client to make a purchasing decision. Therefore, they are critical to the copyrighting elements of a website. Moreover, the landing pages also present enormous SEO opportunities for marketers. These opportunities are unavailable to other sites since they do not already utilize the use of the landing pages.

Since landing pages also have all the information that a client is looking for about a given issue or product, they have all the necessary keywords and will serve as optimized content. Thus, when they are part of the SEO content, they will be beneficial for the website publicity campaigns. They tend to indulge visitors more because of their rich content, and search engines notice that visitors are taking longer on this pages. Thus, they rate them higher than other pages.

Revamping of old articles with new links

After going through various content on a website and realizing that some part of the site is getting old, the marketers find ways of making the old articles appear fresh. They create new links to the old articles and edit them to make them look newer and relevant to ongoing search campaigns. The marketers also link massively to the old articles from off-site sources such as from social media and other promotional places including partner blogs and sites. They ensure that when the search engine robots are crawling the site, they find new links to follow, which leads to a better ranking of the individual pages and the website.